Good Tips For Online Marketing

Good Tips For Online Marketing

 

Marketing is communicating the value of a product or service to customers for the purpose of selling that product. Online Marketing uses the Internet. Every websites used in online marketing uses a
domain name. Example, www.onlinemarket.com. Here,

www                  -       is the sub-domain

onlinemarket      -       is the domain name

.com                 -       Top level Domain (TLD)

To understand this better, here are the domain names and what they actually mean:

.com         -US (general & universal)

.co.uk        -UK (UK based)

.de            -Germany

.fr             -France

.co.nz        -New Zealand

.edu          -for Education

.ac.UK       -for Academia

.org           -Charities and Non-profit Organizations

.net           -Internet related Companies

.mobi        -Mobile Communication

.gov          -Government department

.tv            -Television stations

As an online marketer, to get lots of visitors, sales and subscribers, you need to make a decision to use your website to communicate messages to your audience. To do this, you must use the following:

 

·         Enlightening Images: These are the first things people see when they visit your site. Images are powerful and can convince visitors. A page full of text only is not exciting to read. Always try to include one or more image per page content. The image size should not be too large (150kb or less) so as to enhance a quick loading of your web page. This you can achieve by resizing, cropping and compressing before uploading. Image in post look best when aligned left/right and should not be more than 350 – 400 pixels wide. Don’t forget to use bright and clear images and to use images that have a person or people in them. Get free images here

·         Effortless Navigation: This makes it easy for browsers and searchers to link to other related pages on your website or link to other websites related to your content. Example, use commands such as ‘you should follow me on twitter’, ‘for more information, click here’. Make sure you have one goal for every page to avoid analysis paralysis, where people overthink a decision and fail to take any action at all. Others include:

-contact me for a service

-click on my affiliate link

-buy my ebook (or any other product)

-subscribe to my feed update

-like my facebook page

-leave a comment

-like/share the page on facebook (or any ther social media)

-download my free ebook. Etc.

·         Soothing Typography: The perfect most readable font for internet marketing includes: Verdana or Arial with a font of 12 – 15px. Your content writing should be free of typographical and grammatical errors. This you can achieve by thoroughly cross checking your write-up and making necessary corrections. Break up your contents into indented paragraphs of between 4 – 6 lines per paragraph and short headings will be good enough for explaining different ideas. Don’t forget that users won’t read you text thoroughly word by word; the first two paragraphs must state the most important information. Start sub-heads, paragraphs and bullet points with information-carrying words.

·         Give Evidence of Engagement: that means that you should not show zero or low comments your write-ups. Create a fan page on your side bar but if it’s low, don’t display the figures. If you have negative reviews, don’t show them. Highlight positive engagement evidence- it may sound self -congratulatory but it’s good.

·         Instant Access: make sure that you website can easily load. How? This you can achieve by:

-Eliminating unnecessary plugins

-Reducing image sizes by cropping, resizing and reducing the image pixel.

-keep your code clean.